The Data Warehousing Institute

The business case for BI has always been difficult to define, other than “better insight leads to better decisions.” Sharing information with multiple stakeholders, however, builds a much more tangible business case. In this presentation, Frank Buytendijk will share where most organizations are in using information as an asset, which will include many business cases. He will also explain why most performance-management methodologies focus on the wrong question, leading to dysfunctional organizational behavior. Mr. Buytendijk will introduce the idea of “performance networks,” which helps BI to become a transformational force. This presentation builds on the previous research that Buytendijk has done around “behavioral aspects of performance management” and “characteristics of high-performance organizations,” representing original, out-of-the-box research.

Predictive analytics surface patterns within large volumes of data that organizations can use to take proactive steps to correct problems or capitalize on unforeseen market demand. Predictive analytics enables organizations to drive greater value from their data warehousing investments. Using research conducted by TDWI, this presentation will define predictive analytics, analyze market adoption, and make recommendations for successful implementation of a predictive analytics practice.