Seminar Instructors

Chris Adamson, a data warehouse specialist, has been an active participant in the database and data warehousing industry for more than 15 years. An expert on star schema design, his customers have included Fortune 500 companies, large and small businesses, government agencies, and data warehousing software vendors. He has written two books on star schema data warehousing—Data Warehouse Design Solutions and Mastering Data Warehouse Aggregates. Both books are published by Wiley, with forewords by Ralph Kimball.

Jonathan Geiger, CBIP, is an executive vice president with Intelligent Solutions, Inc. Jonathan has been involved in many Corporate Information Factory projects in many industries. He presents frequently at national and international conferences, has written more than 30 articles, and is a co-author of three books: Data Stores, Data Warehousing and the Zachman Framework: Managing Enterprise Knowledge;, Building the Customer-Centric Enterprise; and Mastering Data Warehouse Design.

Steve Hoberman, CBIP, has worked as a business intelligence and data management practitioner and trainer since 1990. He is a certified business intelligence professional (CBIP), having achieved mastery level certification in data analysis and design. He is a popular and frequent presenter at industry conferences, both nationally and internationally. Steve is a columnist and frequent contributor to industry publications, as well as the author of Data Modeler’s Workbench and Data Modeling Made Simple. He is the founder of the Design Challenges group, inventor of the Data Model Scorecard, and a recognized innovator and thought leader in the field of data modeling.

Deanne Larson, CBIP, is the president of Larson & Associates. She has more than 16 years of data warehousing and business intelligence experience. Deanne has launched several successful business intelligence initiatives at large telecoms over the last 10 years and is focused on implementing best practices. She has been instrumental in building award-winning data warehouses, and she lectures nationally and internationally. Deanne is currently pursuing a doctoral degree with a focus on data warehousing and business intelligence.

John O’Brien, CBIP, is president and executive architect of Zukeran Technologies, a firm specializing in data warehouse systems architecture and strategy. John’s 18-year career in IT and engineering is made up of in-depth engagements that provide unique insight into data warehouse evolution. He has extensive hands-on knowledge of all phases of IT projects and architectures, particularly related to the architecture and management of ongoing growth and evolution of large-scale, real-time systems and processes. John holds a BS in engineering and an MBA.

Mark Peco, CBIP, is an experienced consultant, educator, manager, analyst, and team builder. He holds a graduate degree in engineering from the University of Waterloo and has led numerous consulting and software development projects helping clients to adapt to fundamental shifts in business models and requirements. His experience includes strategy development, business intelligence, data warehousing, compliance, analytics, mathematical modeling, and application development. Mark’s industry experience includes the energy, metals, and financial sectors.

Laura Reeves, co-author of first edition of The Data Warehouse Lifecycle Toolkit, has more than 22 years of experience in end-to-end data warehouse development focused on developing comprehensive project plans, collecting business requirements, developing business dimensional models, database schemas (both star and snowflake designs), and development of enterprise data warehouse strategies. As StarSoft Solutions co-founder, Laura has implemented data warehouses for many business functions for private and public industry.

Dave Wells, CBIP, is consultant, mentor, and teacher in the field of business intelligence (BI). He brings to every consulting endeavor a unique and balanced perspective regarding the roles of technology in business. This perspective—refined through a career of more 35 years that blended business and technical roles—helps to align business and information technology in the most effective ways. Dave focuses on strategic and organizational alignment as the keys to building and sustaining valuable and high-impact BI cultures and systems.